Competing through service: Insights from service-dominant logic
University of Arizona · University of Hawaiʻi at Mānoa · +1 more institution
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Abstract
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1,693
total citations
- FWCI
- 54.93
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- 100%
- References
- 83
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3Topics & keywords
Topics
Keywords
- Service-dominant logic
- Service (business)
- Dialog box
- Sociology
- Marketing
- Business
- Computer science
- World Wide Web
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