articleComputers in Human BehaviorMay 17, 2010Closed access

The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings

QYQiang YeRLRob LawBGBin GuWCWei Chen

Heilongjiang Institute of Technology · Harbin Institute of Technology · +3 more institutions

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1,145
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Topics & keywords

Topics
Keywords
  • Tourism
  • User-generated content
  • Empirical research
  • Word of mouth
  • Business
  • Marketing
  • Advertising
  • Boosting (machine learning)
UN Sustainable Development Goals
  • Decent work and economic growth
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