Understanding determinants of cloud computing adoption using an integrated TAM-TOE model

Purpose – The purpose of this paper is to integrate TAM model and TOE framework for cloud computing adoption at organizational level. Design/methodology/approach – A conceptual framework was developed using technological and organizational variables of TOE framework as external variables of TAM model while environmental variables were proposed to have direct impact on cloud computing adoption. A questionnaire was used to collect the data from 280 companies in IT, manufacturing and finance sectors in India. The data were analyzed using exploratory and confirmatory factor analyses. Further, structural equation modeling was used to test the proposed model. Findings – The study identified relative advantage,…