The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea
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Abstract
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Citation impact
797
total citations
- FWCI
- 45.09
- Percentile
- 100%
- References
- 66
Citations per year
Authors
3Topics & keywords
Topics
Keywords
- Business
- Marketing
- Tourism
- The Internet
- Loyalty
- Structural equation modeling
- Advertising
- Database transaction
UN Sustainable Development Goals
- Decent work and economic growth
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