Gender differences in Egyptian consumers’ green purchase behaviour: the effects of environmental knowledge, concern and attitude

Abstract This study investigates the influence of three cognitive and attitudinal factors on gender differences in green purchase behaviour. Using a large sample size ( n = 1093), a survey has been developed and administered across Egypt. The findings from the multivariate analysis of variance (MANOVA) confirm the influence of consumers’ ecological knowledge, concern and attitude on gender differences in green purchase behaviour. Consistent with previous studies, this study found that women appeared to be less aware of environmental issues compared with men. However, contrary to other studies conducted in the West, men showed more environmental concern and more positive outlook towards green purchase compared…