articleAnnals of Tourism ResearchJun 19, 2011Closed access

Brand equity, brand loyalty and consumer satisfaction

JNJang-Hyeon NamYEYüksel EkinciGWGeorgina Whyatt

Kyungnam University · Oxford Brookes University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

819
total citations
FWCI
26.19
Percentile
100%
References
97
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Brand equity
  • Brand loyalty
  • Loyalty
  • Advertising
  • Marketing
  • Structural equation modeling
  • Business
  • Perceived quality
No related works found for this paper.