articleJournal of Business EthicsApr 8, 2008Closed access

Assessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR Initiatives?

APAlan PomeringSDSara Dolničar

University of Wollongong

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Abstract

No abstract available for this paper.

Citation impact

644
total citations
FWCI
29.01
Percentile
100%
References
37
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Corporate social responsibility
  • Business ethics
  • Business
  • Order (exchange)
  • Marketing
  • Context (archaeology)
  • Skepticism
  • Empirical research
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