articleInformation Technology and ManagementApr 1, 2005Closed access

Personalization versus Privacy: An Empirical Examination of the Online Consumer’s Dilemma

RKRamnath K. ChellappaRGRaymond G. Sin

University of Southern California

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

1,014
total citations
FWCI
91.61
Percentile
100%
References
58
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Personalization
  • Vendor
  • Dilemma
  • Business
  • Preference
  • Empirical research
  • Internet privacy
  • Value (mathematics)
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