articleElectronic Commerce Research and ApplicationsJan 10, 2008Closed access

The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews

DPDo-Hyung ParkSKSara Kim

Korea Advanced Institute of Science and Technology · University of Chicago

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

819
total citations
FWCI
62.52
Percentile
100%
References
51
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Cognition
  • Elaboration likelihood model
  • Word of mouth
  • Computer science
  • Advertising
  • Control (management)
  • Key (lock)
  • Consumer behaviour
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