articleJournal of Business ResearchAug 25, 2011Closed access

Consumer engagement in a virtual brand community: An exploratory analysis

RJRoderick J. BrodieAIAna IlićBJBiljana JurićLDLinda D. Hollebeek

University of Auckland

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

3,118
total citations
FWCI
125.44
Percentile
100%
References
62
Citations per year

Authors

4

Topics & keywords

Topics
Keywords
  • Brand community
  • Brand engagement
  • Netnography
  • Context (archaeology)
  • Brand loyalty
  • Meaning (existential)
  • Community engagement
  • Empowerment
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