articleJournal of the Academy of Marketing ScienceJan 26, 2013Closed access

Understanding social media effects across seller, retailer, and consumer interactions

ARAdam RappLSLauren Skinner BeitelspacherDGDhruv GrewalDEDouglas E. Hughes

University of Alabama · Portland State University · +2 more institutions

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

619
total citations
FWCI
103.91
Percentile
100%
References
109
Citations per year

Authors

4

Topics & keywords

Topics
Keywords
  • Social media
  • Business
  • Reputation
  • Marketing
  • Empirical research
  • Advertising
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