articleElectronic Commerce Research and ApplicationsJul 18, 2009Closed access

From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers’ purchase intention

YLYaobin LuLZLing ZhaoBWBin Wang

Huazhong University of Science and Technology

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Abstract

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Citation impact

669
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FWCI
34.10
Percentile
100%
References
74
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Business
  • Virtual community
  • E-commerce
  • Advertising
  • Social commerce
  • Marketing
  • Internet privacy
  • Computer science
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