articleJournal of Business EthicsJun 10, 2012Closed access

Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk

YCYu-Shan ChenCCChing‐Hsun Chang

National Taipei University · Tamkang University

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Abstract

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1,153
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FWCI
39.30
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100%
References
72
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Authors

2

Topics & keywords

Topics
Keywords
  • Confusion
  • Mediation
  • Affect (linguistics)
  • Risk perception
  • Business
  • Green consumption
  • Marketing
  • Psychology
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