A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents
University of Houston - Clear Lake · Singapore Management University · +1 more institution
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3,498
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- FWCI
- 84.16
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- 100%
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3Topics & keywords
Topics
Keywords
- Reputation
- Purchasing
- Business
- The Internet
- Context (archaeology)
- Risk perception
- Structural equation modeling
- Marketing
UN Sustainable Development Goals
- Peace, Justice and strong institutions
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