articleElectronic Commerce Research and ApplicationsDec 17, 2014Closed access

What drives purchase intention for paid mobile apps? – An expectation confirmation model with perceived value

CHChin‐Lung HsuJCJudy Chuan‐Chuan Lin

National Taipei University of Business · Soochow University

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618
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FWCI
59.95
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100%
References
87
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Authors

2

Topics & keywords

Topics
Keywords
  • Mobile apps
  • Value (mathematics)
  • Perception
  • Advertising
  • Habit
  • Psychology
  • Marketing
  • Business
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