reviewNature reviews. NeuroscienceMar 3, 2010GREEN OA

Neuromarketing: the hope and hype of neuroimaging in business

DADan ArielyGSGregory S. Berns

Emory University

PubMed
Indexed incrossrefpubmed

Abstract

No abstract available for this paper.

Citation impact

1,016
total citations
FWCI
29.40
Percentile
100%
References
87
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Neuromarketing
  • Neuroimaging
  • Popularity
  • Product (mathematics)
  • Marketing
  • Psychology
  • Cognitive science
  • Neuroscience
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