articleEuropean Management JournalJan 9, 2014GREEN OA

Challenges and solutions for marketing in a digital era

PSPeter S. H. LeeflangPCPeter C. VerhoefPDPeter DahlströmTFTjark Freundt

University of Groningen · Aston University · +1 more institution

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

749
total citations
FWCI
118.84
Percentile
100%
References
81
Citations per year

Authors

4

Topics & keywords

Topics
Keywords
  • Globe
  • Digital marketing
  • Marketing
  • Business
  • The Internet
  • Sample (material)
  • Competitive advantage
  • Marketing management
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