articleJournal of RetailingNov 24, 2014BRONZE OA

Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness

EAElizabeth AguirreDMDominik MahrDGDhruv GrewalKDKo de RuyterMWMartin Wetzels

Maastricht University · Babson College

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

735
total citations
FWCI
44.17
Percentile
100%
References
71
Citations per year

Authors

5

Topics & keywords

Topics
Keywords
  • Personalization
  • Advertising
  • Service (business)
  • Vulnerability (computing)
  • Business
  • Internet privacy
  • Covert
  • Data collection
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