articleJournal of the Academy of Marketing ScienceMay 27, 2004Closed access

The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research

RNRuth N. BoltonKNKatherine N. LemonPCPeter C. Verhoef

Vanderbilt University · Boston College · +2 more institutions

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

735
total citations
FWCI
57.10
Percentile
100%
References
143
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Business
  • Customer advocacy
  • Customer intelligence
  • Customer retention
  • Customer to customer
  • Marketing
  • Customer lifetime value
  • Voice of the customer
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