articleBusiness HorizonsFeb 17, 2011Closed access

We’re all connected: The power of the social media ecosystem

RCRichard C. HannaAJAndrew J. RohmVLVictoria L. Crittenden

Boston College

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

1,641
total citations
FWCI
216.85
Percentile
100%
References
13
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Social media
  • Leverage (statistics)
  • Business
  • Marketing
  • Public relations
  • Digital media
  • Digital marketing
  • Social media marketing
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