articleJournal of the Academy of Marketing ScienceJan 1, 2004Closed access

Corporate Social Responsibility and Marketing: An Integrative Framework

IMIsabelle MaignanOCO. C. Ferrell

Vrije Universiteit Amsterdam · Colorado State University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

1,832
total citations
FWCI
69.72
Percentile
100%
References
91
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Corporate social responsibility
  • Conceptualization
  • Stakeholder
  • Conformity
  • Business
  • Stakeholder theory
  • Social responsibility
  • Marketing
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