reviewInternational Journal of Research in MarketingMar 8, 2010Closed access

Innovation diffusion and new product growth models: A critical review and research directions

RPRenana PeresEMEitan MullerVMVijay Mahajan

California University of Pennsylvania · Hebrew University of Jerusalem · +3 more institutions

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

968
total citations
FWCI
60.60
Percentile
100%
References
201
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Context (archaeology)
  • Network effect
  • Word of mouth
  • Marketing
  • Interdependence
  • New product development
  • Industrial organization
  • Competition (biology)
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