Fear Appeals and Information Security Behaviors: An Empirical Study1

Information technology executives strive to align the actions of end users with the desired security posture of management and of the firm through persuasive communication. In many cases, some element of fear is incorporated within these communications. However, within the context of computer security and information assurance, it is not yet clear how these fear-inducing arguments, known as fear appeals, will ultimately impact the actions of end users. The purpose of this study is to investigate the influence of fear appeals on the compliance of end users with recommendations to enact specific individual computer security actions toward the mitigation of threats. An examination was performed that culminated in…