Shopping motivations on Internet: A study based on utilitarian and hedonic value
National Chiayi University · National Chung Cheng University
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780
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- FWCI
- 23.30
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- 100%
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3Topics & keywords
Topics
Keywords
- Casual
- The Internet
- Marketing
- Advertising
- Dual (grammatical number)
- Structural equation modeling
- Value (mathematics)
- Business
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