articleTechnovationMay 23, 2007Closed access

Shopping motivations on Internet: A study based on utilitarian and hedonic value

National Chiayi University · National Chung Cheng University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

780
total citations
FWCI
23.30
Percentile
100%
References
54
Citations per year

Authors

3

Topics & keywords

Keywords
  • Casual
  • The Internet
  • Marketing
  • Advertising
  • Dual (grammatical number)
  • Structural equation modeling
  • Value (mathematics)
  • Business
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