articleAcademy of Management JournalFeb 1, 2002Closed access

INSTITUTIONAL ENTREPRENEURSHIP IN THE SPONSORSHIP OF COMMON TECHNOLOGICAL STANDARDS: THE CASE OF SUN MICROSYSTEMS AND JAVA.

RGRaghu GarudSJSanjay JainAKArun Kumaraswamy

New York University · University of Wisconsin–Madison · +1 more institution

Indexed incrossref

Abstract

The institutional entrepreneurship implicit in a firm's sponsorship of its technology as a common standard is beset by several challenges. These challenges arise from a standard's property to enabl...

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Topics & keywords

Topics
Keywords
  • Entrepreneurship
  • Java
  • Business
  • Marketing
  • Management
  • Public relations
  • Political science
  • Computer science
UN Sustainable Development Goals
  • Decent work and economic growth
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