Green Innovation and Financial Performance

Green innovation incorporates technological improvements that save energy, prevent pollution, or enable waste recycling and can include green product design and corporate environmental management. This type of innovation also contributes to business sustainability because it potentially has a positive effect on a firm’s financial, social, and environmental outcomes. However, the specific effect of green innovation on these outcomes can be highly influenced by the national context in which firms develop their activities. Using an institutional approach and employing a sample of 88 green innovative firms and 70 matched pairs (green innovative and non–green innovative firms), we find that green innovative firms…

• IS
  Innovation, Science and Economic Development Canada
• UD
  Universidad de Granada