articleJournal of Business ResearchMar 6, 2008Closed access

Social marketing: A pathway to consumption reduction?

KPKen PeattieSPSue Peattie

Cardiff University

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

648
total citations
FWCI
42.70
Percentile
100%
References
40
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Social marketing
  • Marketing
  • Consumption (sociology)
  • Business
  • Marketing management
  • Marketing research
  • Perspective (graphical)
  • Return on marketing investment
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