Better never than late

The soft real-time nature of large scale web applications in today's datacenters, combined with their distributed workflow, leads to deadlines being associated with the datacenter application traffic. A network flow is useful, and contributes to application throughput and operator revenue if, and only if, it completes within its deadline. Today's transport pro- tocols (TCP included), given their Internet origins, are agnostic to such flow deadlines. Instead, they strive to share network resources fairly. We show that this can hurt application performance.