Twisting Tongues and Twisting Arms: The Power of Political Rhetoric

While scholars of International Relations and comparative politics have usually treated rhetoric as epiphenomenal, one strand of constructivism has recently returned rhetoric to the heart of political analysis, especially through the mechanism of persuasion. We too maintain that rhetoric is central to political processes and outcomes, but we argue that persuasion is theoretically and methodologically problematic. We aver that rhetoric's role may be more usefully conceptualized in the context of coercion, and we advance a stylized model that illustrates how rhetorical coercion operates, explains why it works, and identifies key scope conditions. We subsequently illustrate our model's relevance through a…