articleJournal of RetailingApr 6, 2015BRONZE OA

From Multi-Channel Retailing to Omni-Channel Retailing

PCPeter C. VerhoefPKP.K. KannanJJJ. Jeffrey Inman

University of Groningen · University of Maryland, Baltimore County · +2 more institutions

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

2,375
total citations
FWCI
238.50
Percentile
100%
References
34
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Omnichannel
  • Channel (broadcasting)
  • Business
  • Perspective (graphical)
  • Marketing
  • Process (computing)
  • Social media
  • Advertising
No related works found for this paper.