articleJournal of the Academy of Marketing ScienceAug 21, 2014HYBRID OA

A new criterion for assessing discriminant validity in variance-based structural equation modeling

Universidade Nova de Lisboa · University of Twente · +4 more institutions

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Abstract

Discriminant validity assessment has become a generally accepted prerequisite for analyzing relationships between latent variables. For variance-based structural equation modeling, such as partial least squares, the Fornell-Larcker criterion and the examination of cross-loadings are the dominant approaches for evaluating discriminant validity. By means of a simulation study, we show that these approaches do not reliably detect the lack of discriminant validity in common research situations. We therefore propose an alternative approach, based on the multitrait-multimethod matrix, to assess discriminant validity: the heterotrait-monotrait ratio of correlations. We demonstrate its superior performance by means of…

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Authors

3

Topics & keywords

Keywords
  • Structural equation modeling
  • Discriminant validity
  • Discriminant
  • Latent variable
  • Variance (accounting)
  • Linear discriminant analysis
  • Partial least squares regression
  • Statistics
UN Sustainable Development Goals
  • Reduced inequalities
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