articleJournal of Business ResearchJan 11, 2006Closed access

eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty

TGThomas GruenTOTalai OsmonbekovAJAndrew J. Czaplewski

University of Colorado Colorado Springs · University of Southern Mississippi

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

1,069
total citations
FWCI
53.26
Percentile
100%
References
42
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Customer retention
  • Customer advocacy
  • Customer delight
  • Marketing
  • Business
  • Customer to customer
  • Customer intelligence
  • Customer equity
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