articleJun 28, 2009Closed access

Social influence analysis in large-scale networks

JTJie TangJSJimeng SunCWChi WangZYZi Yang

Tsinghua University · IBM (United States)

Indexed incrossref

Abstract

In large social networks, nodes (users, entities) are influenced by others for various reasons. For example, the colleagues have strong influence on one's work, while the friends have strong influence on one's daily life. How to differentiate the social influences from different angles(topics)? How to quantify the strength of those social influences? How to estimate the model on real large networks?

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928
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29.04
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Authors

4

Topics & keywords

Topics
Keywords
  • Computer science
  • Scale (ratio)
  • Social network (sociolinguistics)
  • Data science
  • Social network analysis
  • Social media
  • World Wide Web
  • Geography
UN Sustainable Development Goals
  • Reduced inequalities
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