articleNeuronJan 1, 2007BRONZE OA

Neural Predictors of Purchases

BKBrian KnutsonSRScott RickGEG. Elliott WimmerDPDražen PrelecGLGeorge Loewenstein

Stanford University · Decision Sciences (United States) · +2 more institutions

PubMed
Indexed incrossrefpubmed

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1,143
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FWCI
32.39
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100%
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43
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Authors

5

Topics & keywords

Topics
Keywords
  • Nucleus accumbens
  • Affect (linguistics)
  • Purchasing
  • Insula
  • Preference
  • Neural correlates of consciousness
  • Prefrontal cortex
  • Neuroimaging
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