The Use of Qualitative Content Analysis in Case Study Research

Vienna University of Economics and Business

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Abstract

This paper aims at exploring and discussing the possibilities of applying qualitative content analysis as a (text) interpretation method in case study research. First, case study research as a research strategy within qualitative social research is briefly presented. Then, a basic introduction to (qualitative) content analysis as an interpretation method for qualitative interviews and other data material is given. Finally the use of qualitative content analysis for developing case studies is examined and evaluated. The author argues in favor of both case study research as a research strategy and qualitative content analysis as a method of examination of data material and seeks to encourage the integration of…

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936
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Authors

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Topics & keywords

Keywords
  • Qualitative research
  • Content analysis
  • Interpretation (philosophy)
  • Qualitative analysis
  • Content (measure theory)
  • Case study research
  • Qualitative property
  • Sociology
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