Altruism and Prosocial Behavior

Abstract Prosocial behavior covers the broad range of actions intended to benefit one or more people other than oneself—actions such as helping, comforting, sharing, and cooperation. Altruism is motivation to increase another person's welfare; it is contrasted to egoism, the motivation to increase one's own welfare. There is no one‐to‐one correspondence between prosocial behavior and altruism. Prosocial behavior need not be motivated by altruism; altruistic motivation need not produce prosocial behavior. Over the past 30 years, the practical concern to promote prosocial behavior has led to both a variance‐accounted‐for empirical approach, which focuses on identifying situational and dispositional determinants…