articleIndustrial Marketing ManagementJul 21, 2010Closed access

A service perspective on business relationships: The value creation, interaction and marketing interface

CGChristian Grönroos

Hanken School of Economics

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

650
total citations
FWCI
67.45
Percentile
100%
References
65
Citations per year

Authors

1

Topics & keywords

Topics
Keywords
  • Service-dominant logic
  • Business
  • Perspective (graphical)
  • Marketing
  • Service (business)
  • Purchasing
  • Relationship marketing
  • Business marketing
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