How to Conduct a Mixed Methods Study: Recent Trends in a Rapidly Growing Literature
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Abstract
The present article selectively reviews the large number of recent studies that have been described as based on mixed methods. I begin by discussing a body of work that has emerged to promote mixed methods research across the social sciences. I then review and critique empirical studies in each of two general approaches to mixed methods: mixed data–collection studies, which combine two or more kinds of data; and mixed data–analysis studies, which combine two or more analytical strategies, examine qualitative data with quantitative methods, or explore quantitative data with qualitative techniques. I argue that, although mixed methods research is by no means new, empirical studies today combine methods in more…
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786
total citations
- FWCI
- 84.60
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- 100%
- References
- 197
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Authors
1Topics & keywords
Topics
Keywords
- Multimethodology
- Qualitative property
- Reflexivity
- Data science
- Management science
- Qualitative research
- Quantitative research
- Data collection
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