articleJournal of RetailingJan 1, 2004Closed access

Building and sustaining profitable customer loyalty for the 21st century

VKV. KumarDSDenish Shah

University of Connecticut

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

735
total citations
FWCI
15.22
Percentile
100%
References
62
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Loyalty business model
  • Loyalty
  • Marketing
  • Business
  • Operationalization
  • Surprise
  • Profitability index
  • Conceptual framework
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