Pervasiveness and correlates of implicit attitudes and stereotypes

Http://implicit.harvard.edu/ was created to provide experience with the Implicit Association Test (IAT), a procedure designed to measure social knowledge that may operate outside awareness or control. Significant by-products of the website's existence are large datasets contributed to by the site's many visitors. This article summarises data from more than 2.5 million completed IATs and self-reports across 17 topics obtained between July 2000 and May 2006. In addition to reinforcing several published findings with a heterogeneous sample, the data help to establish that: (a) implicit preferences and stereotypes are pervasive across demographic groups and topics, (b) as with self-report, there is substantial…