articleInternational Journal of Information ManagementNov 18, 2009Closed access

Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China

ZDZhaohua DengYLYaobin LuKWKwok‐Kee WeiJZJinlong Zhang

Huazhong University of Science and Technology · City University of Hong Kong

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1,098
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39.62
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100%
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4

Topics & keywords

Topics
Keywords
  • Customer satisfaction
  • Loyalty business model
  • Business
  • Service quality
  • Marketing
  • Loyalty
  • Customer delight
  • Customer advocacy
UN Sustainable Development Goals
  • Gender equality
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