Measuring Residents’ Attitude toward Sustainable Tourism: Development of Sustainable Tourism Attitude Scale

The purpose of this study is to develop and validate a scale assessing residents’ attitudes toward sustainable tourism (SUS-TAS). Following the pretesting phase, a 51-item scale of resident attitudes toward sustainable community tourism was administered to 800 households in a small tourism community in Texas. Psychometric properties of SUSTAS along with its practical and theoretical implications are discussed within the framework of sustainable tourism development.