articleInternational Journal of Cultural StudiesAug 22, 2012GREEN OA

Polymedia: Towards a new theory of digital media in interpersonal communication

University of Leicester · University College London

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Abstract

This article develops a new theory of polymedia in order to understand the consequences of digital media in the context of interpersonal communication. Drawing on illustrative examples from a comparative ethnography of Filipino and Caribbean transnational families, the article develops the contours of a theory of polymedia. We demonstrate how users avail themselves of new media as a communicative environment of affordances rather than as a catalogue of ever proliferating but discrete technologies. As a consequence, with polymedia the primary concern shifts from the constraints imposed by each individual medium to an emphasis upon the social, emotional and moral consequences of choosing between those different…

Citation impact

819
total citations
FWCI
28.00
Percentile
100%
References
62
Citations per year

Authors

2

Topics & keywords

Keywords
  • Affordance
  • Interpersonal communication
  • Sociology
  • Digital media
  • Context (archaeology)
  • Social media
  • Ethnography
  • Order (exchange)
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