articleBusiness HorizonsOct 14, 2009Closed access

Users of the world, unite! The challenges and opportunities of Social Media

AKAndreas KaplanMHMichael Haenlein

ESCP Business School

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

17,446
total citations
FWCI
995.83
Percentile
100%
References
18
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • Social media
  • World Wide Web
  • Social media optimization
  • Computer science
  • Term (time)
  • Web 2.0
  • Metaverse
  • User-generated content
UN Sustainable Development Goals
  • Peace, Justice and strong institutions
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