Communicating climate change: history, challenges, process and future directions

Abstract Since anthropogenic climate change first emerged on the public agenda in the mid‐to‐late 1980s, public communication of climate change and—more recently—the question of how to communicate it most effectively have witnessed a steep rise. This paper synthesizes what is known, presumed, and still unknown about how to effectively communicate this problem. An introductory historical overview of climate change communication is followed by a discussion of the challenges that communicators face in trying to convey the issue (invisibility of causes, distant impacts, lack of immediacy and direct experience of the impacts, lack of gratification for taking mitigative actions, disbelief in human's global…