articleJournal of the Academy of Marketing ScienceJul 1, 2002BRONZE OA

The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased from a Multiservice Provider: Does Age of Relationship Matter?

Erasmus University Rotterdam · University of Groningen

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712
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FWCI
18.13
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100%
References
108
Citations per year

Authors

3

Topics & keywords

Keywords
  • Business
  • Customer satisfaction
  • Sample (material)
  • Marketing
  • Psychology
  • Customer relationship management
  • Survey data collection
  • Statistics
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