The Social Side of Creativity: A Static and Dynamic Social Network Perspective

We explore the association between the context of social relationships and individual creativity. We go beyond a one-dimensional treatment of social relationships, highlighting the importance of both static and dynamic social network concepts. We argue that weaker ties are generally but not always beneficial for creativity, propose the network positions that facilitate and constrain creative work, and describe three moderators. A spiraling model is presented, capturing the cyclical relationship between creativity and network position. Collectively, our propositions describe an individual's creative life cycle in terms of network position.