Conducting and Coding Elite Interviews

In real estate the maxim for picking a piece of property is “location, location, location.” In elite interviewing, as in social science generally, the maxim for the best way to design and conduct a study is “purpose, purpose, purpose.” It's elementary that the primary question one must ask before designing a study is, “What do I want to learn?” Appropriate methods flow from the answer. Interviewing is often important if one needs to know what a set of people think, or how they interpret an event or series of events, or what they have done or are planning to do. (Interviews are not always necessary. Written records, for example, may be more than adequate.) In a case study, respondents are selected on the basis…