Perceived Information Quality in Data Exchanges: Effects on Risk, Trust, and Intention to Use

This study examines the role of information quality in the success of initial phase interorganizational (I-O) data exchanges. We propose perceived information quality (PIQ) as a factor of perceived risk and trusting beliefs, which will directly affect intention to use the exchange. The study also proposes that two important system design factors—control transparency and outcome feedback—will incrementally influence PIQ. An empirical test of the model demonstrated that PIQ predicts trusting beliefs and perceived risk, which mediate the effects of PIQ on intention to use the exchange. Thus, PIQ constitutes an important indirect factor influencing exchange adoption. Furthermore, control transparency had a…

• BG
  Bowling Green State University
• MS
  Michigan State University
• UO
  University of Illinois at Urbana-Champaign