How Populist Are the People? Measuring Populist Attitudes in Voters

The sudden and perhaps unexpected appearance of populist parties in the 1990s shows no sign of immediately vanishing. The lion’s share of the research on populism has focused on defining populism, on the causes for its rise and continued success, and more recently on its influence on government and on public policy. Less research has, however, been conducted on measuring populist attitudes among voters. In this article, we seek to fill this gap by measuring populist attitudes and to investigate whether these attitudes can be linked with party preferences. We distinguish three political attitudes: (1) populist attitudes, (2) pluralist attitudes, and (3) elitist attitudes. We devise a measurement of these…